Diamonds have been part of my life for as long as I can remember

This platform came from that — not from a business plan.

Roi Papushado — founder of PreMarket

Roi Papushado

Israeli Diamond Exchange

I grew up inside the diamond trade — as a buyer, a supplier, and through jewelry. My focus on fancy colors brought me into the private, relationship-driven parts of the market.

Being on both sides taught me one thing: it's always about who you know. I kept looking for ways to expand that circle. That's what led me to build PreMarket.

Buyer
Supplier
Jewelry
Fancy Color Specialist

After enough time, I started noticing patterns

As a supplier

I sold, and watched the same stone sell again for more

I took the deal. A week later, the same stone sold for more. The offer was real. The exposure wasn't complete.

I held, and the moment passed

I waited for a better buyer. The market moved before I did.

The right buyer never found me

Some stones have a very short list of people who'd truly pay for them. I didn't know those buyers.

As a buyer

I found the stone, the margin was already gone

By the time it reached me, two dealers had added their cut. The price reflected their profit, not the stone.

I made an offer, they declined, then called back

My offer wasn't accepted. Weeks later, the same supplier called back. I already understood what that meant.

These experiences made me realize it's a bigger problem — and I'm not alone in that feeling. That's what made me develop PreMarket.

There's a reason the market has always worked within trust circles. That's not a flaw — it's the fundamental of the trade.

The limitation isn't the principle. It's the size of the circle.

Expanding the circle
Privacy
Discretion
Trust
Respect for the stone

Same values. Wider reach.

Diamond trade — trust and discretion

Circle of Trust

Three principles. One private network. Built for the stones and the people who matter.

Trusted Members
Best Diamonds
Privacy

Trusted Members

Buyers and suppliers invited based on market reputation — only the best.

Best Diamonds

Important stones with true, standardized representation.

Privacy

Private network. Sealed offers. No public exposure.

We're not here to change how the trade works. We're here to help the market get the best from each deal — without losing what makes the industry what it is.

Join us to the
circle of trust.

Access is reviewed manually — each application personally.

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